Hampshire &amp; Isle of Wight


<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="1400" src="https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Tide-collagen-drink-lemonlime.jpg" alt="Tide Beauty Water Lemon and Lime" class="wp-image-40503" srcset="https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Tide-collagen-drink-lemonlime.jpg 1000w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Tide-collagen-drink-lemonlime-571x800.jpg 571w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Tide-collagen-drink-lemonlime-714x1000.jpg 714w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Tide-collagen-drink-lemonlime-768x1075.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<p>Let&#8217;s be honest: wellness can sometimes feel like hard work. Powders that clump, supplements you forget to take and drinks that taste a bit, err, worthy. So, when a sparkling water promises to make your daily collagen habit feel more like a treat than a chore, our interest is piqued.</p>



<p>Enter <a href="https://wearetide.com/" target="_blank" rel="noreferrer noopener">Tide</a>, the British beauty drinks brand founded by Louise Gray, who set out to create a collagen drink you&#8217;d actually want to reach for every day. It&#8217;s a refreshingly simple idea. Instead of another supplement destined to gather dust in the kitchen cupboard, Tide is designed to slot into your day just like your favourite sparkling water.</p>



<h2 class="wp-block-heading" id="h-why-collagen">Why collagen?</h2>



<p>Collagen has become one of beauty&#8217;s biggest buzzwords and for good reason. It&#8217;s the natural protein that gives skin its structure, helps keep hair strong and nails healthy and supports connective tissue throughout the body.</p>



<p>According to Louise, our natural collagen production starts slowing in our late 20s and early 30s, with a more noticeable drop by our 40s. It&#8217;s one of the reasons many women begin spotting fine lines, duller-looking skin or nails that suddenly seem determined to snap at the worst possible moment.</p>



<p>Which is precisely why her ethos with Tide is to making collagen an easy daily ritual, rather than an occasional health kick. </p>



<h2 class="wp-block-heading" id="h-beauty-from-the-inside-out">Beauty from the inside out</h2>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1500" height="1500" src="https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water.jpg" alt="Louise-Gray-Tide-collagen-water" class="wp-image-40502" srcset="https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water.jpg 1500w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water-800x800.jpg 800w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water-1000x1000.jpg 1000w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water-400x400.jpg 400w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water-768x768.jpg 768w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water-500x500.jpg 500w, https://dev.muddystilettos.co.uk/hants/wp-content/uploads/sites/17/2026/07/Louise-Gray-Tide-collagen-water-1100x1100.jpg 1100w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure>



<p>Unlike traditional collagen powders or concentrated shots, Tide comes as a lightly sparkling water available in flavours including Raspberry, Lemon &amp; Lime and new Morello Cherry. And here&#8217;s where Louise believes Tide stands apart. </p>



<p>&#8220;Most people can taste collagen and use strong flavoured drinks like coffee to mask it,&#8221; she says. &#8220;Tide is different. Our sparkling water is light, refreshing and delicious. You won&#8217;t know you&#8217;re drinking collagen.&#8221;</p>



<p>Each can contains 5g of marine collagen alongside vitamin C, which Louise includes because it plays an important supporting role in collagen formation. The drinks are also low in calories and contain no artificial sweeteners, making them an easy swap for your usual afternoon fizzy fix.</p>



<h2 class="wp-block-heading" id="h-when-will-you-actually-notice-a-difference">When will you actually notice a difference?</h2>



<p>If you&#8217;re hoping for an overnight glow-up, Louise is quick to manage expectations. One of the questions she&#8217;s asked most is: &#8220;I&#8217;ve started drinking Tide&#8230; when will I see results?&#8221; Her answer? Patience.</p>



<p>Louise says collagen works on biology&#8217;s timeline. Based on the research she&#8217;s explored while developing Tide, she points to an eight to twelve-week window of consistent daily use before many people begin noticing changes in skin hydration and elasticity.</p>



<p>She describes it as a gradual process. During the first month, your body is using collagen peptides as building blocks. By around the two-month mark, Louise says many people start noticing stronger nails and skin that feels more hydrated. By 12 weeks, she believes improvements in skin texture, elasticity and overall radiance can become more noticeable. Basically, it&#8217;s less &#8220;miracle makeover&#8221; and more slow-and-steady beauty investment.</p>



<h2 class="wp-block-heading" id="h-why-marine-collagen">Why marine collagen?</h2>



<p>Louise chose responsibly sourced marine collagen for Tide because she believes its naturally smaller peptides make it especially effective for beauty-focused supplements. Combined with vitamin C, her aim was to create a drink that works with your body while still tasting like something you&#8217;d happily crack open on a sunny afternoon. Because if building healthy habits is hard enough already, your collagen shouldn&#8217;t feel like medicine.</p>



<h2 class="wp-block-heading" id="h-wellness-but-make-it-enjoyable">Wellness – but make it enjoyable</h2>



<p>Are collagen drinks the silver bullet to a fast beauty fix? Probably not. If you want to get that true, inside-out wellness glow you’ll also need to make time for hydration, wearing SPF, getting enough sleep and making time for you. But if replacing one sparkling drink a day with something that fits neatly into your routine feels achievable, Tide might just be the easiest beauty ritual you&#8217;ll start this year.</p>



<p><em>For more info and to buy, visit</em> <a style="font-style: italic" href="https://wearetide.com/" target="_blank" rel="noreferrer noopener">wearetide.com</a>.</p>



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Tide: The sparkling drink giving collagen a glow-up

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