How do the Muddy Awards work?
The Muddy Awards operate in two stages:
Stage 1: Nominations (4 – 23 Mar 2026). Nominations open in 21 lifestyle categories. You may put forward one business in your region, per category, per platform.
Stage 2: Regional Finals (21 Apr – 26 May 2026 @ 1PM). A maximum of 10 regional finalists per category will be announced on 21 Apr 2026 and public voting lasts until 1pm, 26 May 2026 with Regional Winners being announced on 16 June 2026.
Can I nominate a business?
Yes, you can nominate any business in your region providing it satisfies the category criteria. This might be a business that you are a customer of, or your own business.
What is the cost?
The Muddy Stilettos Awards remain FREE from start to finish.
Are nominations carried over from the first stage to the second voting stage of the Regional Finals?
No. The Regional Finals require you to choose between 10 named businesses in each category, and therefore voting starts from scratch.
Can I be nominated in more than one category?
Yes. You can be nominated in more than one category (eg Café and Casual Dining). However, for more than one location in a single region (i.e if you have a store/venue in two or more towns), we suggest focusing on one venue as votes across separate locations and categories won’t be combined at the final count.
Can I nominate a business via Instagram and the website?
Yes, you can nominate a business via Instagram and Muddy Stilettos' website. One nomination per category is allowed per platform.
Can I share my personal email Regional Finals voting link when I vote for a business in the Regional Finals so that others can use it too?
No, it’s a link that is unique to you, and cannot be shared. To vote in the Regional Finals, you must sign in with your email address and a unique link will be sent. One link and one vote protects the Awards from possible voter fraud.
Can we enter a local business that's part of a national franchise?
Yes.
Can we enter the same business for more than one region (eg two cafes operating in different regions)?
Yes.
Can I nominate my own business?
Yes, you or a member of staff can nominate your business and can download the nomination assets.
I haven't had an email from Muddy Stilettos yet to say I've been nominated, but a client has told me that they have put me forward? What should I do?
With around 20,000 businesses nominated in the Muddy Awards, it’s impossible to proactively let all businesses know they have been nominated. However, if you email awards@muddystilettos.co.uk and we can confirm whether or not you have been nominated. Please give your business name, region, and category, so we can easily find you.
What do I win?
Each Regional winner will receive: