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The Ordinary

Hello The Ordinary Skincare, where have you been all my life? (er, nowhere as it only launched last year).

There comes a time in a woman’s life when a quick rub with some Dove soap and a squirt of whatever’s lurking in the bathroom cabinet, does not a beauty routine make.  Yes, waving goodbye to my early-thirties, two children in tow, I embarked on a beauty odyssey: hyaluronic, salicylic, retinol, niacinamide, a whole new vocab and a whole new way to flash the cash because holy jackamoly proper, grown-up skin care is expensive — we’re talking  £40 for a tiny tube of retinol — and, once I knew specifically what I wanted for my skin, sourcing the ingredients was hard work.

Enter Deciem’s The Ordinary, a skincare brand that every woman should know about; praises have been sung by The Telegraph‘s fashion editor, Lisa Armstrong, and pretty much every other national beauty journalist. The products, from Vitamin C to wrinkle smoothing retinol, come with specific instructions, solid science and a price point mostly under a tenner (the brand is all about challenging the beauty industry’s OTT pricing). Happy, happy day. OK, the packaging might be a bit plain but cutting out brand designers means more savings for us. The uber respected beauty website Victoria Health sells the brand which is a very good sign as its standards are notoriously high. Sign-up to VH’s newsletter for nuggets of worthwhile wisdom aimed at beauty novices and obsessives alike.

The Ordinary Skincare, Victoria Health

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