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Think you know your local gems? Try our hit list…

Culture, eating out, shopping, things to do, beauty, fitness... here's your super-local guide to the Muddy Awards 2022 finalists in your area.

Hairdresser Independent local Businesses Hampshire Isle of Wight Muddy Stilettos Awards 2022

Do you love a decent coffee, an indie florist, the latest gastropub, an uber-motivational PT, a cute local theatre, a fresh-from-the-field farmshop, and a salon that’s less than 20 minutes away? Of course you do darling, you’re a Muddy reader!

Juuust in case you’ve missed a local hotspot, we’ve got your back. Here’s all of our fabulous Hampshire and Isle of Wight finalists in this year’s Muddy Awards (sponsored by Healthily and our local partner, Wightlink Isle of Wight Ferries), sorted by area so you can narrow down your new local gems. Basically, we’ve put together your summer hit list of boutiques, bookshops, day spas, photographers, gardeners, hairdressers, attractions… and more. 

Go forth, enjoy and VOTE for your favourites to win…


  • THAT Gallery, Basingstoke (Art Gallery)
  • Duck & Tipple, Basingstoke (Bar)
  • The Chineham Salon, Basingstoke (Beauty Salon)
  • Beautique, Odiham (Beauty Salon)
  • Watership Down Inn, Freefolk (Boutique Stay, Destination Pub)
  • Olive Blossom Bridal, Overton (Bridal Store)
  • Shoes on Theatre, Whitchurch (Children’s Business)
  • QWERTYkids, North Waltham (Children’s Business)
  • Milestones, Basingstoke (Family Attraction)
  • Hampshire Deli, Tadley (Farmshop/Deli)
  • Jenna Perkins, Choreofit, Basingstoke (Fitness Instructor)
  • Sarah Durrant, Rockbox with Sarah, Basingstoke (Fitness Instructor)
  • Wild Rose Floral Design, Whitchurch (Florist)
  • Alchemy Organic Salons, Basingstoke (Hairdresser)
  • Silchester Farm, Silchester (Wedding Venue)
  • Yoga’na Flow, Basingstoke (Yoga/Pilates Studio)
  • Wellness-Pilates, Woolton Hill (Yoga/Pilates Studio)


  • Courtyard Gallery, Durleighmarsh Farm, Petersfield (Art Gallery)
  • TIME to be ME, Petersfield (Beauty Salon)
  • One Tree Books, Petersfield (Bookshop)
  • The Barn at North Lodge, Privett (Boutique Stay)
  • Nosh, Four Marks (Cafe)
  • Bambino Baby, Petersfield (Children’s Business)
  • Sky Park Farm, Petersfield (Family Attraction, Farmshop/Deli)
  • Kate Sadler, Hampshire Dance Fitness, Alton (Fitness Instructor)
  • Selborne South Down Sausages, Four Marks (Producer)
  • Little Leaf Play Cafe, Petersfield (New Lifestyle Start-up)
  • The Living Room Cinema, Liphook (Theatre/Arts Venue, New Lifestyle Start-up)
  • Refill & Replenish, Petersfield (Sustainable Business)
  • Velvet & Rose, Petersfield (Women’s Fashion Store)


  • Pigeon Books, Southsea (Bookshop)
  • The Alverbank Hotel, Gosport (Boutique Stay)
  • The Bridal Hall, Gosport (Bridal Store)
  • The Tenth Hole, Southsea (Cafe)
  • Blossom Boutique, Southsea (Florist)
  • Tony Wood Hair, Southsea (Hairdresser)
  • Charlotte Cornelius Jewellery Design, Southsea (Jeweller)
  • Beside the Seaside Photography, Portsmouth (Photographer)
  • Cosmin-Gabriel Photography, Portsmouth (Photographer)
  • 36 on the Quay, Emsworth (Restaurant)
  • The Briny, Southsea (Restaurant)
  • New Theatre Royal, Portsmouth (Theatre/Arts Venue)
  • The Kings Theatre, Southsea (Theatre/Arts Venue)


  • Forest & Cove, Romsey (Art Gallery)
  • SP Bar, Andover (Bar)
  • Tilly Mint Weddings, Fleet (Bridal Store)
  • Kimbridge Barn, Romsey (Cafe, Wedding Venue)
  • The Oak, Smannell (Destination Pub)
  • The Phoenix Inn, Hartley Wintney (Destination Pub)
  • Hawk Conservancy Trust, Andover (Family Attraction)
  • Newlyns, Hook (Farmshop/Deli)
  • Matt Goddard, The Boxing Locker, Hook (Fitness Instructor)
  • Albert & Indigo, Andover (Florist)
  • Heckfield Place, Heckfield (Hotel/Inn)
  • Cashmere Goose, Hartley Wintney (Women’s Fashion Store)
  • 108 The Bakery, Romsey (Producer)
  • Jessica Sharp Photography, Fleet (Photographer)
  • Lemon & Jinja, Romsey (Sustainable Business)
  • Fleet Scoop, Fleet (Sustainable Business)
  • The Old Dairy at Hatherden Farm, Andover (Wedding Venue)
  • Donnamarie Fitness, Sherfield English (Yoga/Pilates Studio)
  • Monet’s Floristry, Aldershot (Florist)


  • Palais des Vaches, Exbury (Art Gallery/New Lifestyle Start-up)
  • Daisybank Cottage, Brockenhurst (Boutique Stay)
  • SenSpa at Careys Manor, Brockenhurst (Day Spa)
  • New Park Manor, Brockenhurst (Day Spa)
  • Herb House Spa at Limewood Hotel, Lyndhurst (Day Spa)
  • Chewton Glen Hotel & Spa, New Milton (Day Spa/Hotel Inn)
  • Alison Francis, SWAG Fitness Studios, New Milton (Fitness Instructor)
  • Balmer Lawn, Brockenhurst (Hotel Inn/Wedding Venue)
  • Carey’s Manor, Brockenhurst (Hotel/Inn)
  • The Montagu Arms, Beaulieu (Hotel/Inn)
  • No.64 Biscuit House, Milford-on-Sea (Lifestyle Store)
  • The New Forest Fruit Company, East Boldre (Producer)
  • Adam Lynk Photographer, Lymington (Photographer)
  • Carrie Bugg Photography, Milford on Sea (Photographer)
  • The Elderflower, Lymington (Restaurant)
  • The Naked Pantry, New Milton (Sustainable Business)
  • Kempton Branson, Lymington (Women’s Fashion Store)


  • Rita’s Bar & Kitchen, Southampton (Bar)
  • Touch Health & Beauty, Bishopstoke (Beauty Salon)
  • October Books, Southampton (Bookshop)
  • Hannah Elizabeth Bridal, Botley (Bridal Store)
  • Margaux Mae Bridal, Fareham (Bridal Store)
  • Cherrywood Kitchen, Netley (Cafe)
  • Precious Cherubs, Southampton (Children’s Business)
  • Dinky Den, Eastleigh (Children’s Business)
  • Eforea Spa at The Ageas Bowl, Southampton (Day Spa)
  • Go Ape, Southampton (Family Attraction)
  • Arcana Hair, Southampton (Hairdresser)
  • Hallmark Jewellers, Titchfield (Jeweller)
  • Sunday Moon Jewellery, Southampton (Jeweller)
  • Rebecca Oxenham Jewellery, Southampton (Jeweller)
  • Collecting Seashells, Fareham (Lifestyle Store)
  • Blue Jasmine, Southampton (Restaurant)
  • Hanger Farm Arts Centre, Totton (Theatre/Arts Venue)


  • Incognito, Winchester (Bar)
  • Richmond House Beauty, Otterbourne (Beauty Salon)
  • P&G Wells, Winchester (Bookshop)
  • Josie’s, Bishops Waltham (Cafe)
  • The White Horse, Otterbourne (Destination Pub)
  • The Shoe, Exton (Destination Pub)
  • Marwell Zoo, Colden Common (Family Attraction)
  • Cobbs, Winchester (Farmshop/Deli)
  • Claudia & B, Winchester (Florist)
  • Guy Kremer Salon, Winchester (Hairdresser)
  • Giuseppe Manco Salon, Winchester (Hairdresser)
  • Louisa Slade Jewellery, Alresford (Jeweller)
  • H&B Style, Winchester (Lifestyle Store)
  • The Consortium, Winchester (Lifestyle Store)
  • Exton Park Vineyard, Exton (Producer)
  • Alresford Alpacas, Alresford (New Lifestyle Start-up)
  • Theatre Royal Winchester, Winchester, (Theatre/Arts Venue)
  • The Grange, Northington (Wedding Venue)
  • Mint Tea, Winchester (Women’s Fashion Store)
  • Pavilion Fashion, Winchester (Women’s Fashion Store)
  • Sass & Edge, Winchester (Women’s Fashion Store)
  • Brims Yoga, Otterbourne (Yoga/Pilates Studio)
  • Sarah B Yoga, Winchester (Yoga/Pilates Studio)


  • Seaview Art Gallery, Seaview (Art Gallery)
  • Compass Bar, Cowes (Bar/New Lifestyle Start-up)
  • Medina Books, Cowes (Bookshop)
  • Pinkmead Estate, Newport (Boutique Stay)
  • Harvey Browns, Arreton (Farmshop/Deli)
  • The Island Tea & Coffee Co., Rookley (Producer)
  • The Hut, Colwell Bay (Restaurant)
  • Duxmore Botanics, Newport (Sustainable Business)


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