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W. J. French & Son, Southampton

With over 200 years of shoe knowledge under its laces W.J. French & Son of Southampton know a thing or ten about the perfect pump.

Shoes – we absolutely love ’em here at Muddy (so much so, we’re named after some!) and one of the best places to get yourself fitted for a new pair of footwear in Hampshire is W. J.French & Son of Southampton.

Not only does it have a vast range of shoes, boots and other footwear for all ages and tastes, but they’ve been going since 1803 with eight (Yes, EIGHT!) generations of the same family running the show. They really do have soles in their souls. And the whole place is wonderfully nostalgic – complete with leather chairs, wooden fixtures and original signage.

With brands like Birkenstock, Superga and Emu and more, you can also benefit from getting expert fitting, repairs (so you can save your absolute favourites from the scrapheap) plus free next working day delivery from the site.

Now, where’s my credit card…

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