Wellness shouldn’t feel like a chore – and that’s exactly the thinking behind Tide, the female-founded collagen drinks brand giving daily beauty rituals a refreshingly modern makeover. Launched in January 2025 by New Forest-based mum Louise Gray, Tide was born from a simple idea: make collagen delicious, convenient and something you’ll actually look forward to drinking.

Each lightly sparkling can combines 5g of premium, responsibly sourced marine collagen with vitamin C to support collagen formation, all without artificial flavours or sweeteners. Available in naturally flavoured Raspberry, Lemon & Lime and Morello Cherry, Tide tastes more like your favourite fizzy water than a traditional supplement, making it an easy swap for that afternoon soft drink.

Collagen is the body’s most abundant protein, helping support skin, hair, nails and connective tissue. As natural collagen production declines with age, many people choose to supplement as part of their everyday wellness routine. Louise’s philosophy is simple: consistency is key, so why not make it enjoyable?

Beautifully branded, low in calories and designed to slot effortlessly into busy lives, Tide is less about quick fixes and more about creating a feel-good daily ritual that nourishes from the inside out. Simply buy online and have it delivered straight to your door, making it even easier to build into your everyday routine.