If you love the smell of fresh homegrown flowers (and who doesn’t?) you’ll love this. The Real Flower Company specialises in hand-crafted bouquets featuring scented roses, flowers, herbs, and foliage grown on their carbon negative and climate positive Hampshire farm at Hinton Ampner.

Founded in 1995 by Rosebie Morton, the passionate florist and flower grower champions fragrant, seasonal flowers. Frustrated by the lack of scent in commercial flowers, Rosebie set out to revive the joy of fragrance in floristry drawing inspiration from her grandmother’s and mother’s gardens.

Over 20 years on and as well as championing the scent of homegrown roses, The Real Flower Co have remained true to their domestic roots and remain a family-run company with an emphasis on quality and provenance and celebrating natural imperfections.

Cultivated, handpicked and arranged by dedicated teams in Hampshire and London, blooms supplied by The Real Flower Company have adorned prestigious events, from royal weddings to luxury brand showcases.

A pioneer in British flower farming, The Real Flower Company roses Hampshire Flower farm florist is proudly committed to eco-friendly practices at their Hampshire farm, utilising eco-aware techniques like drip irrigation, biological pest control and wildflower meadows to encourage biodiversity. Off-season, flowers are grown on their B-Corp farm in Kenya, which meets high environmental and social standards while employing 500 locals.

Order for UK home delivery or bespoke orders for weddings and events. If you’d like to see The Real Flower Company’s fragrant Hampshire flower farm and have a go at creating your own beautiful arrangement, register for a Hand-Tied Bouquet Workshop with Exclusive Flower Paddock Tour on 25 July, 15 August and 3 October 2025.