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New year, new fitness regime…

But in the flurry of juicing, gym membership and dry January *supresses laughter* don't forget that sports bra, here's one from Fitique in Alresford.

And if you want to keep those puppies in tip-top, non-stretchy condition, you need to make sure said brassiere fits. This independent, woman’s fitness boutique will do that too, book your appointment here.

We’re a long way from smelly locker rooms, baggy track-suits and pile ’em high chain-stores here. Expect a fresh, modern, Hampshire meets Hampstead interior with stock that prioritises design and performance in equal measures.

Fitique is owned by women and its trainers, leggings, sports bras and more are unashamedly for women. Expect expert advice on all things female sport including gait analysis (the machine looks seriously professional, laters Nike Town) and, of course, bra measurement.

Most sports outlets are heavily staffed by men so getting a successful fitting can be stressful. Fitique though is staffed by women, including co-owner Victoria who has trialled every bra in store.

The changing rooms are suitably sized, well lit and at the back of the store so that customers are measured & try on bras in a relaxing environment away from the outside world.

Elsewhere the store supports a joyous community of female fitness lovers including the Fitique Run Club, which takes full advantage of this beautiful corner Hampshire, and a studio space out back for yoga, barre, pilates and much more.

Read Muddy’s full review here.

Woman's fitness class.

Fitique, 5 Broad St, Alresford, SO24 9AR; 01962 733154; fitique.co.uk

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